If clients are seeing emails with a black background, it likely means they are using dark mode on their phone or email client. Dark mode is a feature that allows users to switch the background color of apps and email clients to black or dark colors for better readability in low-light conditions and to reduce eye strain.
When recipients enable dark mode on their devices or email clients, it can affect how emails are displayed. Some email clients automatically adjust the email’s background and text colors to fit the dark mode theme. This can result in emails that were designed with a white or light background appearing with a black background when viewed in dark mode.
To ensure that your emails are displayed as intended, especially in dark mode, consider the following best practices:
- Design Responsively: Create responsive email templates that adapt to different viewing conditions, including dark mode.
- Test in Dark Mode: Test your emails in dark mode on various email clients and devices to ensure they appear correctly.
- Use High-Contrast Colors: Choose text and background colors that maintain readability in both light and dark mode.
- Provide a Text Version: Include a text version of your emails so recipients can still access the content even if the formatting is affected.
By following these best practices, you can optimize your email campaigns to provide a consistent and readable experience for recipients, regardless of whether they use dark mode or standard mode.